Black bird
When someone asks me where the name Do Not Fold came from, it’s a bit difficult to respond. It’s a combination of many things — somewhat stupid but it has a meaning. It all started with a towl. By pure chance I saw a towl with the ‘do not tumble dry‘ icon and text on it. In my mind that line (somehow) brought me to ‘do not fold’. Anneleen said: “Yeah, that’s it! Because websites can’t be folded too, no?”. I thought that was a really lausy reason — sorry dear — but I liked it because it sounded catchy.
Then it struck me. In Flemmish some people say: “Nie pleujen” which means that you shouldn’t let people mock you. You should stand up for yourself and don’t just do anything what people tell you to do. Back then, I was a shy guy and some people told me that I should be more assertive. Later on, I really changed a load and I think that line really fits me.
So I got a name, but needed a logo too. At the moment I don’t use it much anymore, but if you haven’t seen it, check out my twitter profile picture or add this site to your iphone home screen. Anneleen once noticed me on the fact that there are always black birds near me. Whether I’m in the middle of the city or walking in the park, they’re there. I like them because they are stately, misterious and ominous. Some people are a bit scared when they see them, but like other birds they are really shy. I blaim Alfred Hitchcock ;)
The three most famous black birds are Raven, Crow and Jackdow. I always liked those birds a lot, but the true reason for why I used a crow on my logo is because of the saying “white raven”. I don’t know about the rest of the world, but in Belgium there is a saying where “white raven” means that it’s very rare. Probably they just are rare too. So for me that’s another good reason to use a white raven for a logo, I’m rare too, no? :) Anyway, I wanted you to know all that. Make sure to check these cool pictures too.
